About us

Strategy - Vision & Purpose

Strategy: Excellence 2020

The current vision of NKT is built from our 'EXCELLENCE 2020' strategy, launched in September 2015, which focuses on the twin goals of increasing profitability and targeted growth. These were all built as our goals on top of our constant philosophy of delivering the highest quality and most efficient solutions to our industrial partners, while pushing the boundaries of technology.

EXCELLENCE 2020 focuses on key areas which must be improved to support our ultimate goal, which we will support through various innovations and initiatives throughout the business.

Strategic targets

Overall, NKT tracks its ambition of becoming the best in the eyes of its shareholders, customers and employees in terms of:

Net Promoter Score >50

NKT will strive to become the preferred brand of its customers and partners based on offering our valued and extensive expertise, as well as high-quality products by working to deliver complete solutions and collaborating with our customers as much as possible.

Engagement Index >80

We believe that a high rate of employee satisfaction is not only an inherently desirable goal, but is also instrumental in helping us to achieve the above aims.

Financial KPI >13%

It is vital that NKT develops its long-term financial targets to retain its place as an industry leader, and builds on constant profitability improvements since 2013.

By driving 'excellence' we will be the best power cable company by 2020 in the eyes of our customers and our people

Our vision is simple and ambitious. By driving excellence into everything that we make and do, we will be the best power cable company by 2020 in the eyes of our customers and our people.

By best, we mean the company that our customers prefer to do business with. We want our customers to choose us, because of our excellent expertise and our world-class products and solutions.

We also want to be an excellent workplace, where the best people in the industry prefer to build their careers and develop new, excellent ideas together with highly skilled colleagues across the organization as one company.

Our purpose

Our passion brings power to life. This is our purpose; our reason for doing business. It says in one sentence what we are here to do as a company, and it is the foundation for everything we do.

In a globalized and interconnected world, everything depends on power. Power is the foundation of all the things we take for granted in modern civilization. At NKT we play an important role in supplying energy to global societies and bringing power to life.

Our purpose builds on our long and proud history within the cable business. Our products are technical by nature. But for us they are more than that.

There is a three-fold meaning in our purpose:

  1. Our cables ensure the physical transportation of energy
  2. We contribute to society by enabling transformation to sustainable energy
  3. We empower our organization to become excellent and capture the essence of our business


Our long history has shaped our current positioning and provides us with important experience.


Our values describe the behaviors we display to achieve excellence 

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