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Segment initiatives

The EXCELLENCE 2020 strategy includes a detailed plan for each business segment supported by the Must-win battles. As the magnitude, scope and development potential of the segments differ they require different strategic approaches defined in three directions: 

Develop and grow

Attractive markets with growth potential:

  • Focus on innovation and differentiation 
  • Improve offshore services and expertise

 AC/DC HV Offshore

DC HV onshore

Accessories

Service & installation

Focus on profitable growth

Fragment commodity markets:

  • Focus on costs
  • Concentrate on profitable customers and markets
  • service level improvements

Building wire & Low-voltage

Medium-voltage

Turnaround

Markets NKT believes in, with a need to restructure:

  • Improve sales excellence & close product gaps
  • Fix operating model and reduce costs

AC high-voltage onshore

Railway

values

Values

Our values describe the culture we strive to achieve.

strategy

Strategy

Learn about our Excellence 2020 strategy plan.

must win battles

Must-win battles

The key areas paramount to reaching our strategic targets.

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