Senior Product Owner, Digital Customer Engagement

Shape and enable digital engagement capabilities powering customer growth
NKT is expanding its Digital Customer Experience capabilities and is now looking for a Senior Product Owner, Digital Customer Engagement. In this role, you will define, build, and scale the capabilities that enable Marketing and Commercial teams to turn customer insight into scalable growth — from lead generation to conversion and retention. You will also own and evolve Digital Asset Management (DAM), ensuring all customer-facing assets are governed, reusable, and consistently available across channels.in a complex B2B environment. Based in a hybrid setup , this position offers broad collaboration across Marketing, Commercial, and IT in an international organization. Do you want to help create scalable, measurable digital customer journeys built on reliable data?

Build and evolve digital customer engagement capabilities
As Senior Product Owner, Digital Customer Engagement, you will be accountable for the vision, roadmap, and adoption of Digital Customer Engagement, Marketing Automation and Digital Asset Management (DAM) capabilities within Digital Customer Experience. The position focuses on enabling Marketing and Commercial teams through governed platforms rather than executing campaigns. You will work closely with peers across Digital Commerce, CRM, PIM, UX Design, Data Quality and IT to ensure consistent end to end customer journeys supported by data, automation, and clear governance.

Your responsibility will be to:

• define and maintain the roadmap for Digital Customer Engagement, Marketing Automation and DAM aligned with business priorities
• translate business and marketing needs into outcome oriented backlog items
• prioritize capabilities based on value, adoption, and dependencies
• ensure compliant and structured use of customer and product data
• support onboarding, adoption, and measurable usage of platforms

You will report to the Head of Digital Customer Experience. The role is hybrid and can be located either in Copenhagen, Denmark, or at any other NKT site in Europe. Expect up to approximately 40% travel and close collaboration with distributed teams and partners.

Experienced, structured, and collaborative product owner

You enjoy working at the intersection of business and digital platforms and are comfortable navigating complex stakeholder landscapes. You approach work in a structured and methodical way, value quality and governance, and communicate clearly across functions. You are curious, collaborative, and focused on creating solutions that are usable at scale, while supporting colleagues in a respectful and inclusive manner.

You also have:

• a Master’s degree in Business, Marketing, or similar
• extensive experience as a Product Owner or Product Manager in Digital Customer Engagement or DAM
• hands on experience with automated marketing, customer journeys, and segmentation
• experience working in Agile and Scrum based organizations
• experience from a B2B environment within industrial manufacturing

Contribute to scalable digital foundations for the green transition
NKT is committed to developing a diverse organization and culture where people of diverse backgrounds can grow and are inspired to do their best. We have a clear goal of establishing gender diversity at NKT and encouraging all interested candidates to apply – even if you don’t tick all the boxes described. We believe that a diverse organization enables long term performance, and that an inclusive and welcoming culture creates a better work environment.

In this role, you will be part of a collaborative, international setup where continuous learning and development are encouraged. You will have opportunities to grow your skills within enterprise digital platforms, customer experience, and data enabled ways of working, while contributing to solutions that support NKT’s growth and the green transition.

“We stay close to our customers and build from their needs — turning insight into data-driven engagement and scalable growth,” says Hiring Manager, Christian Bøll.

Read more about our offer and listen to some voices of NKT Connectors here!

We will review applications continuously, but we recommend you apply no later than 17th of May. Be aware that personality and cognitive tests might be included in the recruitment process. If you have any questions about the role, you are very welcome to contact Hiring Manager Christian Bøll at +45 51513334 or christian.boll@nkt.com. For inquiries about the recruitment process, please reach out to Renate Pedersen at renate.pedersen@nkt.com. Please note that due to the GDPR regulations we cannot accept any applications via e-mail.

We collect confidential candidate experience feedback to improve our recruitment process. Your responses are for quality development only and do not affect hiring decisions. 
Be a Connector of the green tomorrow!

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About NKT
Offers a broad range of building wires, low- and medium-voltage power cable solutions supporting both safety in the building sector and the European energy transition. NKT markets high-quality products exceeding high customer expectations and has developed ergonomic solutions that are easy to install. Here, you will join a diverse and international organization operating from five main production sites with strong market positions across Europe driven by customer centricity and a growth focus.

At NKT, we are all Connectors. We connect to develop leading power cable technologies that enable the world’s transition to renewable energy - and we stay connected to grow as people and professionals. As a company, NKT connects a greener world with high-quality power cable technology and plays a key role as the world moves towards clean energy. NKT designs, manufactures and installs low-, medium- and high-voltage power cable solutions enabling reliable energy transmission. Since 1891, NKT has innovated the power cable technology, building the infrastructure from the first light bulbs to the megawatts created by renewable energy today.
NKT is headquartered in Denmark, operates from more than 30 countries worldwide, and employs 6,500 people globally. NKT is listed on Nasdaq Copenhagen and realised a revenue of EUR 3.6 billion in 2025. NKT - We connect a greener world. www.nkt.com